Glossary

Atom (content atom) An independent, self-contained idea extracted from a page by the Page Atomizer - a claim, statistic, step, FAQ, quote, comparison, etc. Each atom can become its own post.

Atomizing The process of reading a page and breaking it into content atoms. Doesn't create posts by itself - it builds the pool a page can generate posts from. See Atomize a Page.

BYOK (Bring Your Own Key) Connecting your own Anthropic or OpenAI API key so your AI usage bills directly to your own provider account instead of being metered against your plan's monthly allowance. See Use Your Own AI Key.

Campaign A recurring posting schedule tied to one atomized page - set it up once and it keeps generating and (optionally) publishing fresh posts on a rhythm you define. See Build a Campaign.

Cluster A group of discovered keywords that mean the same thing to a search engine and deserve one page between them, not one page each. See Find Keyword Opportunities.

Connected account A social media account linked to one specific domain - Instagram, LinkedIn, Pinterest, etc. Never shared across domains, even within the same workspace.

Distribution credit The unit that meters AI-generated, published posts on a paid plan. Each plan includes a monthly allowance; BYOK removes the cap entirely.

Domain A single website you've added to a workspace, with its own discovered pages, connected channels, settings, and (optionally) Google Search Console link. See Workspaces and Domains.

GSC (Google Search Console) Google's tool for monitoring a site's search performance. Connecting it (per domain) grounds the Atomizer in real keyword demand and unlocks Top Pages / Opportunity Pages insights.

Head term A broad, one- or two-concept query ("parasite seo"). High demand, hard to win, and usually best served by a pillar page rather than a specific one. Listed separately from long-tail opportunities because the opportunity score rates winnability, and a combined ranking would bury them.

Inbox The unified place to manage direct messages, post comments, and reviews across every connected channel. See Manage Your Inbox.

Needs Review The status a generated post lands in when its domain requires approval - waiting for a human to approve it before it schedules.

Keyword campaign A campaign built from a search query rather than from a page. It works out its own post quota, channels and pace from what the opportunity is worth. See Build a Keyword Campaign.

Long-tail A specific, multi-concept query ("how much does parasite seo poster cost"). Less demand than a head term, far more winnable, and specific enough to match one page.

Module A whole way of using the product, toggleable per workspace: Page Mode (start from a page) and Opportunity Mode (start from search demand). See Turn Modules On and Off.

Opportunity band How winnable a discovered keyword is: High (worth doing now), Medium (worth a try, one factor working against it), or Exploratory (a long shot). The band also caps how many posts a keyword can earn.

Opportunity Mode The workflow that starts from search demand instead of from a page you already have. See Page Mode and Opportunity Mode.

Opportunity page A page (per Google Search Console data) with high impressions but a low click-through rate - Google is showing it often, but few people click. A strong signal that a title/meta description tweak would help.

Page Atomizer The engine that reads a page once and extracts independent content atoms, so each connected platform gets a distinct post instead of the same caption reworded.

Page Mode The original workflow: atomize a page you already have and distribute posts that link back to it. Core - it cannot be turned off.

Pillar page The page that best owns a broad topic - usually your homepage or a definitional page. Head terms route here, because no page is more specific to a query that every page mentions.

Role What a workspace member is allowed to do: Owner (full control, including billing), Admin (everything except billing), Editor (write/edit/approve/publish content, respond in the Inbox), or Viewer (read-only).

Target fit Whether the page a keyword would point at can actually answer it: good, weak (the page is too thin or misses part of the query), or none (no page on the domain covers it). A weak or absent target blocks generation rather than publishing posts at a page that would lose the click.

Workspace The top-level account container - holds your domains, team members, and billing/plan. See Workspaces and Domains.