Content style
Instagram captions lead with a strong first line (feed previews cut off around 125 characters), followed by short, punchy lines with generous line breaks. Captions close with 8–15 specific hashtags - mixing broad-topic and niche, long-tail tags - on their own line. Ideal length is 100–300 characters, up to Instagram's 2,200-character hard cap.
Links
Instagram doesn't make caption URLs clickable, so posts write the destination out in full on its own line above the hashtags rather than saying "link in bio". A reader can copy a URL; a bio points at one page for the whole account and changes whenever you edit it. The same applies to TikTok.
Because nobody can click it, an Instagram post is never counted as a backlink on your topic map - it shows as blocked, with a note that the caption names the destination. The count only ever reports links that a reader can actually follow.
Posting frequency
A steady, moderate cadence - a few posts a week, up to about 5 a week at the Aggressive tier.
Inbox support
- Direct messages - full support: read, reply, mark as read, archive.
- Comments - reply, delete, and hide/unhide are supported. Liking a comment isn't currently available on Instagram.
- Private reply - send a private DM directly to someone who commented on a post (within 7 days of their comment) - including via quick-reply chips or buttons for cold outreach that needs to land in the Message Requests folder.
- Reviews - not applicable; Instagram doesn't have a review concept.
Connecting
Instagram connects through a linked Instagram Business or Creator account. → Connect a Social Channel