Page Mode and Opportunity Mode
There are two ways to decide what to publish. They run on the same engine, use the same channels, and produce the same kind of posts - the difference is only where you start.
Page Mode: start from a page you already have
You add a page, atomize it, and the engine turns it into posts that link back to it.
This is the original workflow and it is still the right one most of the time. Its limit is that it can only ever promote what you have already written - the ceiling on your search exposure is whatever happened to be on your site.
Opportunity Mode: start from the search demand
You point it at a domain and it goes looking for searches that domain could realistically show up for. It reads what your site already covers, finds a few hundred candidate queries, scores each one, and tells you which are worth chasing - then turns the ones you pick into campaigns.
The keyword is the starting object, and a page is something the keyword needs. Sometimes that surfaces a page you should improve, or one you should write.
The chain, end to end
keyword → cluster → intent → target page → opportunity score
→ post quota → channels → content variations → schedule → published posts
Everything after "target page" is the same machinery Page Mode uses. A keyword campaign's posts are ordinary posts: they appear in your review queue, on your calendar, and in your analytics exactly like any other.
Which to use
Use both. They answer different questions.
| Page Mode | Opportunity Mode | |
|---|---|---|
| Starts from | A page you already have | Search demand |
| Best when | You have pages that deserve more reach | You want to know what you should be targeting |
| Finds new topics | No | Yes |
| Tells you a page is missing | No | Yes |
A common rhythm: atomize the pages you already care about, then run research once a month to find what you are missing.
Availability
Opportunity Mode is a module, included on the Growth plan and above. Keyword research calls a paid search-data provider each time it runs, which is why it sits on the higher tiers rather than being bundled everywhere.
The first 25 paying customers keep it for life on whatever plan they are on.