TikTok
Content style
TikTok captions are hook-first and high energy - under three short lines, with the first five words deciding whether someone keeps reading. Captions close with 3–5 specific hashtags, mixing one broader topic tag with more niche ones. Ideal length is 40–120 characters, with a tight 150-character hard cap.
Links
Like Instagram, TikTok doesn't make caption URLs clickable, so posts write the destination out in full above the hashtags instead of saying "link in bio" - see Instagram for why. Note that the URL counts against the 150-character cap, so TikTok captions have less room than the length range above suggests.
Posting frequency
A moderate cadence by default, with room to post up to about 4 times a week at the Aggressive tier.
Inbox support
TikTok isn't yet part of the Inbox - direct messages, comments, and reviews aren't currently manageable through the app for TikTok. Posting and analytics are fully supported.